qualitative researchqualitative research can be used to get an understanding of peoples reasons, opinions, and motivations towards something. It helps to understand how to solve a problem or to help develop ideas for quantitative research.
Qualitative Research is a primarily research. It is used to gain an understanding of underlying reasons, opinions, and motivations. Qualitative Research is also used to find trends in opinions and goes finds a way to go deeper into the problem to solve. Qualitative data collection methods vary, some common methods include focus groups, individual interviews, and participation/observations.
Qualitative research also helps focuses on how people feel; what they think and why they make certain choices. For example if you wanted to change your brand in some way you would carry out some form of qualitative research to understand how people will feel towards your new or improved idea.
Qualitative research tends to be transcribed or recorded via audio or video, making it easy to look at peoples responses at anytime. it also allows you to have the ability to explore multiple topics of your choice in depth. also Qualitative research tends to be cheaper to carry out than quantitative research as it ins't needed to have a large amount of people and different methods.
Qualitative research can be done at times that suit you which is good.
quantitive research
Quantitative Research is used to find the problem by way of numerical data or data that can be transformed into useable statistics. It is used to find attitudes, opinions, behaviors, and it also sums up results from a larger sample population.
Quantitative Research uses data to create facts and uncover particular patterns in research that is done. Quantitative data is much more structured than Qualitative data collection methods as information is collected from various forms of surveys for example online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Quantitative market research tends to be more structured and more reliable than qualitative research methods because its more statistical.
Quantitative research can either be paper-based or in the form of a postal survey or computerised like an online survey or telephone call. also with this type of research sample size is everything as larger sample sizes will be needed for the most reliable quantitative data.
Quantitative questionnaires is one of the simplest way to gather numerical data that will show a bigger picture of your work. using numerical values helps to show the most popular answers. Often, the results of questionnaires are presented in a report format with graphs and bar charts, making it easy for the results to be understood.
for my production i think it will be best if i used quantitative research to get a more precise result for my research. also as it is a music video i need to know peoples views and opinions on the questions that i will be asking. i will also need to interact with people so i will need to do face to face interviews.
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